I’m not an elite athlete. Is this coaching for me?
Yes — and I’d gently push back on the framing. Elite isn’t a pace or a podium finish. It’s a mindset. What our athletes have in common isn’t speed. It’s curiosity, commitment, and a goal that genuinely matters to them. If that sounds like you, we should talk.
I’ve never worked with a coach before. How do I know if I’m ready?
A few signs: you’ve hit a ceiling training on your own. You’re spending time and money racing but not seeing the results you want. You want more intention, more education, more support. The fit call exists exactly for this — you don’t need to know if you’re ready before we talk. The conversation will tell us both.
I have a really busy life — work, family, travel. Can this actually work for me?
This is the question we hear most often. And our honest answer is: that’s exactly who we coach best. The training we build isn’t designed for someone with unlimited hours. It’s designed to maximize the time you actually have — so that every session has a purpose and nothing is wasted. Busy isn’t a barrier. It’s just a parameter we design around.
I’m in my 40s or 50s or 60s. Is it too late to get meaningfully better?
We have athletes of all ages having the best performances of their lives. Age is a factor we account for in training — not a reason to lower expectations. What changes with age is how we approach recovery, load, and progression. What doesn’t change is the capacity to improve.
About the Coaching
What does coaching with you actually look like day to day?
Your training lives in Training Peaks where you’ll see your workouts, log your data, and leave notes. We review everything — not just the numbers, but what you write about how you felt. We communicate daily. You’ll hear from us after key workouts, before/after races, and whenever something needs to be addressed. You won’t feel like you’re training alone, because you aren’t.
What happens after the fit call?
Once we’ve decided to move forward, we begin with a thorough athlete intake covering your history, goals, schedule, and preferences. Within the first week you’ll have your initial training in Training Peaks and your first touchpoint with your coach. From there we’re in daily communication and the relationship builds from the inside out.
How is this different from just buying a training plan?
A training plan is written for a hypothetical athlete. You are not hypothetical. You have a history, a schedule, a body that responds in specific ways, and a life that will occasionally make the plan irrelevant. Coaching means someone is paying attention to all of that — making real-time decisions, catching problems before they become injuries, and adjusting when life requires it. The plan is a starting point. The coaching is everything that happens around it.
How much communication is too much?
The athletes who engage the most — who ask questions, share context, stay engaged — are almost always the ones who improve the fastest. Communicate as much as feels natural to you. We are genuinely interested in how things are going. That’s not a polite thing coaches say. It’s actually how we work.
What sports and distances do you coach?
Triathlon at all distances — sprint through Ironman. Running, cycling, duathlon, off-road and gravel triathlon, ultra running, ultra cycling, open water swimming. If it’s endurance sport and you have a goal in it, we can work with it.
The Investment
Is coaching worth the cost?
What you’re paying for isn’t a training plan. It’s daily attention from coaches with decades of experience at the highest levels of the sport — someone who will know your name, your history, your goals, and your Tuesday when everything went sideways. The cheaper options exist. Some are good. But they are not this. If you’re ready to invest in a process that meets you where you’re and guides you where you want to go, the math tends to take care of itself.
How long do most athletes work with you?
Most of our athletes stay for years. Not because they have to, but because the relationship compounds over time. A coach who has known you for five seasons understands you in ways that take a long time to build. That said, we start with a defined period and evaluate together.
What if it’s not the right fit?
Then we’ll say so. We’re committed to making sure we’re aligned before we begin. We would rather have an honest conversation upfront than a coaching relationship that isn’t working for either of us. This is too important — your time, your goals, your investment — to approach any other way.
Getting Started
How do I get started?
Reach out! We’ll ask about your goals, your history, your life, and what you’re hoping to build. You can ask anything about how we coach, what to expect, and whether this feels right. There’s no pitch and no pressure. By the end we’ll both have a clear sense of whether to move forward.
Send us a message at msmtricoach@gmail.com. Everything else follows from that conversation
Is This Right For Me?
I’m not an elite athlete. Is this coaching for me?
Yes — and I’d gently push back on the framing. Elite isn’t a pace or a podium finish. It’s a mindset. What our athletes have in common isn’t speed. It’s curiosity, commitment, and a goal that genuinely matters to them. If that sounds like you, we should talk.
I’ve never worked with a coach before. How do I know if I’m ready?
A few signs: you’ve hit a ceiling training on your own. You’re spending time and money racing but not seeing the results you want. You want more intention, more education, more support. The fit call exists exactly for this — you don’t need to know if you’re ready before we talk. The conversation will tell us both.
I have a really busy life — work, family, travel. Can this actually work for me?
This is the question we hear most often. And our honest answer is: that’s exactly who we coach best. The training we build isn’t designed for someone with unlimited hours. It’s designed to maximize the time you actually have — so that every session has a purpose and nothing is wasted. Busy isn’t a barrier. It’s just a parameter we design around.
I’m in my 40s or 50s or 60s. Is it too late to get meaningfully better?
We have athletes of all ages having the best performances of their lives. Age is a factor we account for in training — not a reason to lower expectations. What changes with age is how we approach recovery, load, and progression. What doesn’t change is the capacity to improve.
About the Coaching
What does coaching with you actually look like day to day?
Your training lives in Training Peaks where you’ll see your workouts, log your data, and leave notes. We review everything — not just the numbers, but what you write about how you felt. We communicate daily. You’ll hear from us after key workouts, before/after races, and whenever something needs to be addressed. You won’t feel like you’re training alone, because you aren’t.
What happens after the fit call?
Once we’ve decided to move forward, we begin with a thorough athlete intake covering your history, goals, schedule, and preferences. Within the first week you’ll have your initial training in Training Peaks and your first touchpoint with your coach. From there we’re in daily communication and the relationship builds from the inside out.
How is this different from just buying a training plan?
A training plan is written for a hypothetical athlete. You are not hypothetical. You have a history, a schedule, a body that responds in specific ways, and a life that will occasionally make the plan irrelevant. Coaching means someone is paying attention to all of that — making real-time decisions, catching problems before they become injuries, and adjusting when life requires it. The plan is a starting point. The coaching is everything that happens around it.
How much communication is too much?
The athletes who engage the most — who ask questions, share context, stay engaged — are almost always the ones who improve the fastest. Communicate as much as feels natural to you. We are genuinely interested in how things are going. That’s not a polite thing coaches say. It’s actually how we work.
What sports and distances do you coach?
Triathlon at all distances — sprint through Ironman. Running, cycling, duathlon, off-road and gravel triathlon, ultra running, ultra cycling, open water swimming. If it’s endurance sport and you have a goal in it, we can work with it.
The Investment
Is coaching worth the cost?
What you’re paying for isn’t a training plan. It’s daily attention from coaches with decades of experience at the highest levels of the sport — someone who will know your name, your history, your goals, and your Tuesday when everything went sideways. The cheaper options exist. Some are good. But they are not this. If you’re ready to invest in a process that meets you where you’re and guides you where you want to go, the math tends to take care of itself.
How long do most athletes work with you?
Most of our athletes stay for years. Not because they have to, but because the relationship compounds over time. A coach who has known you for five seasons understands you in ways that take a long time to build. That said, we start with a defined period and evaluate together.
What if it’s not the right fit?
Then we’ll say so. We’re committed to making sure we’re aligned before we begin. We would rather have an honest conversation upfront than a coaching relationship that isn’t working for either of us. This is too important — your time, your goals, your investment — to approach any other way.
Getting Started
How do I get started?
Reach out! We’ll ask about your goals, your history, your life, and what you’re hoping to build. You can ask anything about how we coach, what to expect, and whether this feels right. There’s no pitch and no pressure. By the end we’ll both have a clear sense of whether to move forward.
Send us a message at msmtricoach@gmail.com. Everything else follows from that conversation
